The sharing economy has sprung up and is trying to penetrate different areas. KTV，共享经济正在向健康娱乐领域渗透。 From shared bicycles, shared cars, shared furniture, to shared sleeping cabins and shared umbrellas that are already dormant, today there are shared gyms and mini KTVs on the streets of Beijing , and the sharing economy is penetrating into the health and entertainment sector.
Following the shared sleep cabin, the shared fitness room is also here. The procedure of "mobile phone app to make an appointment online and scan the code to open the door" is almost as simple as sharing a bicycle. The user downloads the mobile phone application, then registers, authenticates by real name, and pays a deposit to enjoy his own "private gym", which costs 1 yuan for 5 minutes.
What is the experience of using the Shared Sports Warehouse?
MiniKTV 类似：面积不到5平米的小单间可容纳1到2人，配置的运动器械是跑步机。 The running room is similar to the MiniKTV: a small single room with an area of less than 5 square meters can accommodate 1 to 2 people, and the equipped sports equipment is a treadmill. The fitness room is equipped with an LCD display, and the interface is a variety of movie navigation. There are overseas blockbusters such as "Speed and Passion", as well as domestic phenomenal movies such as "Mekong Action". The WiFi in the room also supports full network search and online viewing. .
Compared with ordinary gyms, the facilities of shared sports warehouses are relatively simple, but can meet the basic needs of sports. The treadmill in the warehouse is not much different from the treadmill in an ordinary gym. Users can adjust the speed and slope according to their needs.
In addition to the treadmill, the room is also equipped with air conditioners, televisions, and lighting equipment. The temperature in the warehouse can also be adjusted by itself.
99元作为押金，使用跑步机的计费标准则为“5分钟1元”。 In terms of charges, currently users need to pay 99 yuan as a deposit when registering, and the charging standard for using a treadmill is "1 yuan per 5 minutes". The shared sports warehouse is available for users 24 hours.
Has received two rounds of tens of millions of financing
10%的白领用户购买健身卡，但保持健身习惯的并不多；95%的用户有运动需求，但运动习惯仍未完全保持，场地和设备限制是一大原因。 According to data, 10% of white-collar workers in Beijing purchase fitness cards, but not many maintain fitness habits; 95% of users have exercise needs, but exercise habits have not been fully maintained, and venue and equipment restrictions are a major reason. The number of these shared sports warehouses is not large, but most of them are built in high-end communities. While meeting the needs of people who exercise, they can also provide users with a "smog-free" training environment.
1 亿元，觅跑CEO 毕振坦言打造“运动仓”是因为觅跑一贯的理念是“全民健身”，这意味着觅跑要面向所有居民，实现居民最基本的运动需求。 Relevant company Mi Run has announced that the project has received two rounds of tens of millions of yuan in financing. The company is valued at 100 million yuan. Bi Zhen CEO Bi Zhen frankly created the “sports warehouse” because Mi Run ’s consistent philosophy is “national fitness” This means that the running must be oriented to all residents to achieve the most basic sports needs of residents.
Compared with traditional gyms, which require cards and limited time, the shared gym is more flexible and the cost is greatly reduced. 5到6个小时的有效使用时长计算，单个运动仓的单日收入在70元左右，回本周期大概8到10个月。 Calculated based on the average effective use time of 5 to 6 hours per day, the single day income of a single sports warehouse is about 70 yuan, and the cycle is about 8 to 10 months. 1000个小区，并快速进行共享运动仓的产品迭代，提高产品的利用率。 It is reported that in the future, Seeking will put 1,000 communities in Beijing and quickly iterate on the products of the shared sports warehouse to improve the utilization rate of the products.
Standing on the air of the sharing mode, the shared sports warehouse will naturally cause people to comment on it. ”伪需求“。 Some people think that sharing a sports warehouse may be a "pseudo demand". Some netizens believe that fitness is a personal need for most people. Today's people's awareness of fitness is constantly increasing, and the requirements for fitness are also more stringent. It is difficult for people to imagine that in a bathroom without a shower room, no ventilation, and no interaction The fitness environment under the environment, coupled with such a single fitness program, the prospect of such shared products is really worrying.
Some netizens are optimistic about this. Compared to fitness places, shared fitness can better let people coordinate the relationship between their economy and fitness. Second, some communities lack the conditions for outdoor fitness, and shared fitness warehouses can solve some problems.
“5分钟运动圈”范畴之内。 The shared fitness warehouse company explained that the shared fitness warehouse belongs to the community's "5-minute sports circle" category. Considering that it is a just-in-time shared product, there are no plans to add additional designs.
Of course, what kind of sharing model can survive, which will be eliminated, and what else can be shared, this needs to be determined by the market.