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5 Misunderstandings of Amazon Selection

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Core tip: For many Amazon sellers, selecting a product is a very tangled and painful matter. This directly determines the operation effect of the store in the later period. Everyone knows that the time required to select the product will stop the market adjustment.
For many Amazon sellers, selecting a product is a very tangled and painful thing. This directly determines the later-stage operation effect of the store. Everyone knows that the time required for the selection of products stops market research, competitive analysis, and profit margins, but sometimes After thinking about all these points, the selected product is still not easy to sell, which can not help the seller to start a skeptical life. In the end, what is the problem with the selection? Let us look at the five common selection errors:

I. Too many competitors, give up products

This is why people often confuse whether to choose Red Ocean or Blue Ocean products. One of the sellers saw that some products sell well, and there are many competitors, then they give up. This behavior is wrong. When analyzing competitors, The number is not terrible, mainly depending on the operating conditions and strength of competitors. No one likes to be alone. Just don't want to make friends barely. If you really do that, I'm afraid it's just hopeless.

Serious product homogeneity

Some people see that a competitor's product has good sales, and the gross profit of the budgeted product is more than 30%, and then they think they can definitely do better, and they want to control the product pricing to have a profit margin of about 20%. The price is very competitive, and this idea is actually problematic;

First of all, the sales volume of competitors has been very good. If the cost of the copybook price is definitely more advantageous, what competition do you take, if the price of the competitor is reduced, do you want to sell the product profit?

Secondly, based on the users, the review of competitors' products has accumulated so much. Why should the users choose a brand new you? Under the condition that the price of the product is not particularly different, most users would rather spend a little more and choose a product Consumers respond to more products.

Third, the review method is wrong

When you choose a product, you will usually analyze the review, but many people only care about the negative reviews of the product, not the praise. This is an extreme approach. Checking the praise has two functions. One is to see the user's application scenario, let you The more clear the positioning of the product, the more precise the definition of the product; the second reason why customers leave praise, it must be that this product has brought him some value and dealt with problems, which is the central selling point of the product.

Fourth, user pain points are not accurate

Each user's waiting value for the product is different, and the evaluation of the product will still be influenced by the scene and mood, so sometimes the complaint of the user is to say, how can we truly understand the pain points of most users? Can start from these areas:

① Count the proportion of users complaining about the same problem, and must deal with the problem from the most common problem

② The cost of dealing with problems, many problems can be dealt with, but the cost is too high, after you deal with the increase in the price of the product will make users stop

③ Stopping experience and imitation based on user behavior is to use feeling products from the perspective of users.

Five, follow the trend

It ’s what the market is selling, what it sells, products that do n’t have continuous or long-term demand, and you can make a little profit if you follow it fast. Now, if you ca n’t sell it in the warehouse for a long time, you need to pay the storage fee. You still have to pay the Amazon clearing fee if you want to dispose of it.

If the product does not sell on Amazon, it may not be that the operation is not done well. It is often due to the problem of early selection. Take the time to carefully select the right product.

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