On July 17, 21st Century Business Herald learned from the State Office that in the first half of 2017, national online retail sales were 317.3 billion yuan, a year-on-year increase of 33.4%. With the slowdown in the growth rate of b2b e-commerce platforms , online retail sales accelerated in the first half of 2017.
The 21st Century Business Herald reporter combed and found that from 2010 to 2016, China's online retail sales increased year by year, from 509.1 billion yuan in 2010 to 5,1555.6 billion yuan in 2016, an increase of nearly 9 times, but the growth rate gradually slowed down. In the first half of 2016, the national online retail sales amounted to 2,226.7 billion yuan, a year-on-year increase of 28.2%. The previous report issued by the Ministry of Commerce believes that from the perspective of growth rate, there is a gradual slowdown, the growth rate slowed from 96.9% in 2010 to 26.2% in 2016. It is worth noting that the growth rate of online retail in the first half of 2017 exceeded 30% again, which changed the trend of the overall slowdown.
In addition, the online retail sales of physical goods in the first half of 2017 were 2,374.7 billion yuan, an increase of 28.6%, accounting for 13.8% of the total retail sales of consumer goods, which also increased by 2.2 percentage points year-on-year.
According to Xing Zhihong, a spokesperson for the National Bureau of Statistics and director of the Department of Comprehensive Statistics of the National Economy, market sales accelerated in the first half of the year, and online retail sales grew strongly. In terms of online retail, the e-commerce carnival performed well in the first half of 2017. According to the data of Jingdong Group, during the "June 18th Shopping Festival" just past, from June 1 to 18, the cumulative order amount of Jingdong Mall exceeded 119.9 billion yuan, and the number of products reached 700 million, which is equivalent to approximately an average of Chinese families purchased 1.6 items during the promotion. The overall turnover of Tmall 618 clothing exceeded 1 billion yuan. Tmall's international turnover exceeded 100 million yuan in just 7 minutes. The fast-moving consumer goods industry increased by 377% year-on-year in half an hour after opening.
An e-commerce report from the 21st Century Economic Research Institute shows that in the future, e-commerce consumption in developed economic regions and first- and second-tier cities will remain strong, while the central and western regions, as well as small and fifth-tier cities in the country and rural areas will become areas where the market is rapidly erupting . From the data of 2016 and 2017, the central and western provinces showed a sales growth of more than three times in the e-commerce shopping carnival, exceeding the annual sales growth rate.