The pattern of the cross-border import market has stabilized, and companies have begun to exert synergy and cooperation to optimize resource allocation.
The opening of the Sun Wharf platform on Suning ’s overseas shopping channel will further enrich Suning ’s overseas products, including overseas niche brands, fashion brands and specialty goods; Suning ’s overseas purchases will provide Yang Wharf with support for traffic, operations, and domestic bonded warehouses. To broaden sales channels. The data shows that Ocean Terminal has more than 800,000 daily online products, more than 60,000 overseas buyers are certified, and it is distributed in 83 major countries. At present, Ocean Terminal has more than 17 overseas logistics and storage centers.
Yangquan and Suning focus on the cooperation of goods and channels. The cooperation between Vipshop and JD.com focuses on overseas warehousing. According to the cooperation agreement, Vipshop will open 9 overseas warehouse resources to JD.com and provide JD.com with global warehousing and logistics services. According to data, Vipshop has now completed the construction and operation of 11 overseas offices and 18 large international warehouses (including overseas warehouses and bonded warehouses), covering regions and countries such as France, Australia, South Korea, and the United States. The cooperation between the two sides in opening overseas warehouse resources, based on the complementarity of users and categories, can increase the utilization rate of overseas warehouses and shipping utilization of Vipshop, further expand the scale effect, reduce the cost of supply and improve logistics efficiency.
According to the 2017 cross-border e-commerce industry development research report released by iResearch, in 2017, the size of China's cross-border imported retail e-commerce market was about 111.34 billion yuan, a growth rate of 49.6%. It is estimated that by 2021, the market size of China's cross-border e-commerce will exceed 300 billion. Among them, the concentration of China's cross-border e-commerce market in 2017 is relatively high, and the industry echelon pattern is basically stable, of which top5 of the cross-border import retail platform occupies 70% of the market.
Under the stable pattern of cross-border import market giants splitting most of the dividends, cooperation between enterprises is conducive to optimizing resource allocation and expanding scale effects, thereby occupying a more favorable position in the cross-border import market to continue to compete in the continuously growing market dividend.