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Sales volume ratio of hot SUV complaints in the second quarter of 2017

Enlarge fontReduce font Release date: 2017-07-31 Views: 1807
Core tip: According to the national automobile production and sales data provided by the China Federation of Vehicle Manufacturers, the domestic SUV (excluding imported cars) sales reached 2.157 million in the second quarter of 2017, which was more than 500,000 more than compact cars. And according to domestic leading

2017 年二季度国内 SUV( 除进口车 ) 销量达 215.7 万辆,比紧凑型车多卖了 50 多万辆。 According to the national automobile production and sales data provided by the China Federation of Automobile Manufacturers, the domestic SUV ( excluding imported cars ) sales reached 2.157 million in the second quarter of 2017 , which was more than 500,000 more than compact cars . SUV 整体投诉量为 4289 宗,在季度总量首次超过了紧凑型车,其中自主品牌车型投诉量超过了合资品牌。 According to data from the leading domestic quality defect car product information and vehicle owner quality complaint information collection platform, Car Quality Network, the total number of domestic SUV complaints in the second quarter was 4,289 , which exceeded the compact car for the first time in the quarter, including complaints from independent brand models. More than joint venture brands.

The number of complaints and sales of SUVs ranked first in the second quarter

2017SUV 销量 ,2017SUV 投诉 SUV , complaints, sales, 2017 SUV sales , 2017 SUV complaints

SUV( 除进口车 ) 销量不仅排名第一,同时也是唯一一个季度销量超过 200 万辆的车型,也证明了目前国内 SUV 市场依旧火爆的事实。 Data show that in the second quarter, SUV ( except imported cars ) sales not only ranked first, but also the only model with more than 2 million units sold in the quarter , which also proves that the current domestic SUV market is still hot. SUV 依然是市场主销车型,平均每季度销量都能达百万辆以上。 From the perspective of market segments, compact SUVs are still the main models in the market, with an average sales volume of more than one million units per quarter.

2017SUV 销量 ,2017SUV 投诉 SUV , complaints, sales, 2017 SUV sales , 2017 SUV complaints

SUV 整体投诉量同样最为集中,尽管与一季度相比有小幅回落,但在车质网的季度数据统计中,首次出现了 SUV 的投诉量高于紧凑型车的情形,这是对目前汽车市场质量口碑真实性的一种映射,虽然有一点滞后,却值得众多车企重视。 As shown in the figure above, the overall number of SUV complaints in the second quarter was also the most concentrated. Although there was a slight decrease compared with the first quarter, in the quarterly statistics of the car quality network, for the first time, the number of SUV complaints was higher than that of compact cars This is a reflection of the authenticity of the quality reputation of the current automotive market. Although there is a little lag, it is worth the attention of many car companies.

Sales volume declines more than the same period of complaints

2017SUV 销量 ,2017SUV 投诉 SUV , complaints, sales, 2017 SUV sales , 2017 SUV complaints

SUV 与其它车型一样,季度销量出现阶段性下滑,或多或少受到销售淡季因素的影响。 Judging from the changes in sales in each quarter in the past year, SUV, like other models, experienced a seasonal decline in quarterly sales, which was more or less affected by the off-season factors. SUV( 除进口车 ) 销量较一季度下降 9.7% ,与其一季度环比下降 20.8% 相比,降幅有所放缓。 Data show that the sales of SUVs ( excluding imported cars ) in the second quarter decreased by 9.7% compared with the first quarter , and the decrease was slower compared to the 20.8% decrease in the first quarter .

2017SUV 销量 ,2017SUV 投诉 SUV , complaints, sales, 2017 SUV sales , 2017 SUV complaints

SUV 车型整体投诉量为 4289 宗,与一季度相比降幅不到 1% ,投诉情况基本持平。 From the perspective of quarterly complaints, the total number of complaints for SUV models in the second quarter was 4,289 , a decrease of less than 1% compared with the first quarter , and the complaints were basically flat. SUV( 除进口车 ) 同期销量环比降幅则明显高于投诉量变化。 In comparison, the decrease in the sales volume of SUVs ( except imported cars ) over the same period was significantly higher than the change in the number of complaints.

41 款热销 SUV 投诉销量比优于同级均值 A total of 41 hot-selling SUVs complained that the sales ratio was better than the average of the same level

“投诉销量比”评价体系,对二季度SUV 产品进行分析。 As the leading domestic platform for collecting defective car product information and owner quality complaints, Car Quality Network uses the "complaint-to-sales ratio" evaluation system to analyze SUV products in the second quarter . SUV 共有 168 款。 In addition to imported models, there were 168 SUVs supported by sales figures in the second quarter . 168 款车型的首次投诉案例,最终计算得出二季度 SUV 投诉销量比均值为万分之 12.3 In order to ensure the accuracy of the data, Car Quality Network only counted the first complaint cases of these 168 models this time, and finally calculated that the average sales ratio of SUV complaints in the second quarter was 12.3 per 10,000 .

SUV 销量均值为 1.22 万辆 ( 平均月销量为 4084 ) ,在这 168 款车型中共有 51 款车型销量超过该均值,成为二季度热销 SUV 车型。 According to calculations, the average sales volume of SUVs in the second quarter was 12,200 ( average monthly sales of 4,084 units ) . A total of 51 models out of the 168 models sold more than this average, becoming the best-selling SUVs in the second quarter . 41 款车型投诉销量比优于同级均值万分之 12.3 ,在热销 SUV 中具备良好的质量口碑基础,这些热销车型投诉销量比具体表现如下: Among them, the 41 models have a complaint-to-sales ratio that is better than the average of 12.3 in the same class , and have a good quality reputation in the hot-selling SUV . The specific performance of these hot-selling models is as follows:

2017SUV 销量 ,2017SUV 投诉 SUV , complaints, sales, 2017 SUV sales , 2017 SUV complaints

2017 年二季度上榜的 41 SUV 车型优于同期所有车型均值万分之 13.3 ,因此产品质量稳定性不仅好于国内同级车型水平,且在国内乘用车市场中均属佼佼者。 As shown in the figure, the 41 SUV models on the list in the second quarter of 2017 were better than the average value of all models in the same period of 13.3 ten thousandths . Therefore, the product quality stability is not only better than the level of domestic similar models, but also in the domestic passenger car market Outstanding. SUV 投诉销量比排名前三名车型均上市不久,可谓开局表现不错,不过考虑到其上市时间不长,产品质量究竟如何还需看后期表现。 The data shows that in the second quarter, the sales volume of SUV complaints compared with the top three models was listed shortly. It can be described as a good start, but considering its short time to market, how the product quality depends on the later performance. X1 、普拉多等车型表现则较为稳定,而一些自主 SUV 二季度投诉销量比同样可圈可点。 In addition, the performance of BMW X1 , Prado and other models is relatively stable, and the number of complaints and sales ratios of some autonomous SUVs in the second quarter is also remarkable.

2017SUV 销量 ,2017SUV 投诉 SUV , complaints, sales, 2017 SUV sales , 2017 SUV complaints

19 款车型占比达 46% ,且在前十名中自主车型占到一半。 From the perspective of the proportion of each country, in the second quarter, independent brands accounted for the most models, with a total of 19 models accounting for 46% , and autonomous vehicles accounted for half of the top ten. SUV 市场中自主车型的质量口碑,正逐步得到市场的认可。 This shows that the reputation of the quality of independent models in the SUV market is gradually being recognized by the market. TOP10 中只占据 1 席。 Japanese brands rank second in terms of models, but only occupy one seat in the TOP10 list . 2017 年二季度 SUV 投诉销量比 TOP10 排名中,德系品牌表现可圈可点,共有 3 款车型进入到前十。 In addition, in the second quarter of 2017 , SUV complaints and sales were ranked in the TOP10 ranking. German brands performed well, with three models entering the top ten. However, in the second quarter, none of the French, Korean and European models made the list, and the overall performance was regrettable.

2017 年二季度投诉销量比数据来看,在 SUV 市场中,部分自主品牌车型表现十分抢眼。 Summary: Judging from the data of complaints and sales in the second quarter of 2017 , in the SUV market, some independent brand models performed very well. It can be seen that although the independent brand has been involved late, its product reliability is not inferior to the joint venture brand, which is worthy of consumer trust.

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